Speakout Series – Why so popular?


Only published a couple of years ago, Speakout is now one of the best selling series at BEBC due to the magnificent numbers of copies sold in the big month of August.

In the BEBC top 20 books sold for August, the series trumped its competitors having all books from the series in the top 10. Over 1860 copies sold from the 6 part series. We’d go so far as to say it’s the most successful new course since Headway was first published in the 80s. What makes it so popular? We’ve got a few ideas but we’d love to hear your thoughts…

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What the publisher says:

Developed in association with BBC Worldwide and BBC learning English, Speakout is a comprehensive six level general English course that helps adult learners gain confidence in all skill areas using authentic materials from the BBC. With its wide range of support material,Speakout meets the diverse needs of learners in a variety of teaching situations and helps to bridge the gap between the classroom and the real world.

What the ESU judges say:

“Speakout is a breath of fresh air: a novel, imaginative and contemporary approach to learning, with successfully-integrated media. The course comes with high-quality BBC DVD content and downloadable podcasts, both of which give learners content rich in authentic English and a genuine global range of subject matter to engage with. The course delivers a variety of exciting and motivating exercises and activities which would give any school, class, teacher or learner a significant learning resource and learning experience. Speakout is excellent in the way it permits self-learning access and is also an exciting class resource for teaching. The ESU judging panel described Speakout as ‘the best course this year’, ‘excellent’, and ‘a wonderful course’. For once, a collaborative creation – between Pearson and the BBC in this case – brings the best of both and makes something better.”

(Speakout won the prestigious HRH The Duke of Edinburgh English Language Book Award for 2011.)

Why we think it’s popular:

We’ve had a few discussions about this at BEBC, and we can all agree that the wealth of high quality digital content available with the course (podcasts, videos, etc) is likely to be the main contributor to its fast-track popularity. What do you think?

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